The Long-Running U

question 25

Multiple Choice

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which level of Maslow's hierarchy of needs?

• A) physiological needs
• B) self-actualization needs
• C) safety needs
• D) social needs
• E) personal needs

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Definitions:

Variable Costs

Variable costs are expenses that change in proportion to the activity of a business, such as sales volume or production levels.

Operating Income

The profit realized from a business's core operational activities, excluding deductions of interest and tax.

Unit Selling Price

The amount of money charged for each individual unit of a product or service.

Contribution Margin Ratio

A financial ratio that measures the profitability of a product by subtracting variable costs from sales and dividing the result by total sales.