Prexa Was Offended by the Brand Name of a New

question 154

Multiple Choice

Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general. Although this may simply be the result of ________ because Prexa is a women's rights advocate, if other women interpreted the name choice the same way, it is likely this product would fail.

• A) selective retention
• B) selective comprehension
• C) selective exposure
• D) selective analysis
• E) stimulus discrimination

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Definitions:

Trachea

A cylindrical tube within the respiratory system that provides air flow to and from the lungs for respiration.

Bronchi

Major passages of the respiratory system that diverge from the windpipe (trachea) and direct air into the lungs.

Cilia

Microscopic, hair-like structures on the surface of cells that move in a waving motion to transport substances across the cell surface.

Epiglottis

A flap of tissue at the root of the tongue that is depressed during swallowing to cover the opening of the windpipe and prevent food from entering the lungs.