A Movie Theater Owner Embedded Brief Messages During Trailers Before

question 94

Multiple Choice

A movie theater owner embedded brief messages during trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby.Research has shown what about such messages?

• A)Selective perception overrides advertising messages.
• B)Selective exposure is difficult for marketers to surmount.
• C)Subliminal messages have limited effects on behavior.
• D)Subliminal perception enables marketers to motivate consumers to take an action.
• E)Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.

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Definitions:

Invention

The creation of a new product, process, or idea that did not exist before.

Technological Advance

The introduction of new technologies or the improvement of existing ones, leading to more efficient production processes or better products.

Invention

An invention is the creation of a new product, process, or idea that has not been made before, offering novel solutions to problems.

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.