The Book the Secret Sales Pitch: an Overview of Subliminal

question 257

Multiple Choice

The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages, which reflect what kind of potential influence on the consumer decision-making process?

• A) sociocultural
• B) situational
• C) psychological
• D) acculturational
• E) attitudinal

---

Definitions:

Tokenism

The practice of making only a perfunctory or symbolic effort to be inclusive to members of minority groups, especially by recruiting a small number of people from underrepresented groups in order to give the appearance of equality within a workforce.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort or distress due to holding conflicting beliefs, attitudes, or values.

Intergroup Aggression

Aggressive behavior that occurs between different social groups, driven by cultural, racial, or ethnic differences, often fueled by stereotypes and prejudice.

Scapegoating

Scapegoating describes the act of blaming an individual or group for problems or negative outcomes that they did not cause, often as a way of deflecting attention or responsibility.