An IT Engineer Specifies the Type of Electronic Shopping Cart

question 127

Multiple Choice

An IT engineer specifies the type of electronic shopping cart to be used on the company's new website. The engineer also chooses the supplier that receives the contract to provide the software. In the buying center, this person is the

• A) gatekeeper.
• B) decider.
• C) broker.
• D) influencer.
• E) user

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Definitions:

Cultural Capital

The collection of knowledge, skills, education, and other cultural assets that a person can tap into to gain higher social status and mobility.

Black Entertainment Television

An American cable television network targeting African American audiences, offering programming that includes news, entertainment, and other content relevant to the culture.

Narrowcasting

The practice of targeting media content or advertising to specific segments of the public, as opposed to broadcasting to a wider audience.

Racist Aesthetic

Involves the promotion or endorsement of racial stereotypes, biases, or preferences through visual culture, art, and design.