Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 306

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

• A)reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
• B)actively educating consumers about the product's competitive advantages.
• C)refocusing a consumer's attention from one attribute to another.
• D)changing beliefs about the extent to which a brand has certain attributes.
• E)denigrating the attributes of competitors' products.

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Definitions:

General Price Level

An overall measure of the cost of goods and services in an economy at a specific time.

Macroeconomics

The branch of economics that studies the behavior and performance of an economy as a whole, focusing on aggregate changes.

Individual Units

Individual units refer to the single, distinct items or entities that can be counted or measured, often used in reference to products or components in economics and various sciences.

Household

A basic economic unit consisting of all the individuals who live together and make joint decisions.