Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 306

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

• A)reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
• B)actively educating consumers about the product's competitive advantages.
• C)refocusing a consumer's attention from one attribute to another.
• D)changing beliefs about the extent to which a brand has certain attributes.
• E)denigrating the attributes of competitors' products.

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Definitions:

Original Lineage

The initial or ancestral line of descent or development, often referring to the earliest known ancestors in a family or species' evolutionary history.

Fusion

The process of combining two or more distinct entities into a single new one, often referring to the merging of nuclear nuclei to form a new nucleus, releasing a large amount of energy.

Kin

Family members or relatives, often connected by blood, marriage, or adoption.

Rights and Obligations

The legal, social, or ethical principles of freedom or entitlements (rights) and the corresponding duties or responsibilities (obligations).