The VALS Framework Segments Consumers Based on

question 145

Multiple Choice

The VALS framework segments consumers based on

• A) their primary motivation for buying products and their resources.
• B) their demographics.
• C) their product usage, age, and gender.
• D) where they live.
• E) their media usage and their demographics.

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Definitions:

Withdrawal

The act of removing funds from an account, plan, or deposit.

Investment

The process of distributing assets, typically funds, in anticipation of earning revenue or gains.

Compounded Monthly

Pertains to the method of adding interest each month to both the initial principal and the previously accrued interest.

Annual Deposit

A fixed amount of money deposited into an account once every year.