Which of the Following Statements About the VALS Framework Is

question 296

Multiple Choice

Which of the following statements about the VALS framework is false?

• A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
• B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
• C)The VALS framework seeks to explain why and how consumers make purchase decisions.
• D)The VALS framework identifies eight consumer segments.
• E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

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Definitions:

Subordinates/Team Members

Individuals who report to a higher authority within an organization, contributing to team and organizational goals under supervision.

Performance Objective

A specific goal or target set by an organization or individual to measure effectiveness or success in a particular area.

Challenging

Presenting difficulty or demanding effort, but often providing a valuable opportunity for growth or learning.

Participatory Planning

A planning approach that involves all stakeholders in the decision-making process to ensure outcomes meet their needs and preferences.