In the VALS Framework,consumers Motivated by Achievement Look for Products

question 199

Multiple Choice

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as ________,have high resources and a me-first,my family-first attitude.They are anchors of the status quo.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

---

Definitions:

Loan

A financial agreement where a borrower receives a specific amount of money from a lender and is obligated to repay it back with interest over a predetermined period.

Maturity Matching

A strategy in finance where the duration of investments in assets is matched with the duration of liabilities or obligations, aiming to reduce financial risk.

Net Operating

Refers to the profit a company makes from its usual business operations, before taxes and interest, indicating the financial health of the company's core activities.

Short-term Rates

Interest rates applying to loans or debt instruments with maturities typically less than one year; often influences other rates in the economy.