In the VALS Framework,achievement-Motivated Consumers Who Have Lower Levels of Education

question 129

Multiple Choice

In the VALS framework,achievement-motivated consumers who have lower levels of education and household income than Achievers are called

• A)Believers.
• B)Experiencers.
• C)Strivers.
• D)Makers.
• E)Survivors.

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Definitions:

Fixed Costs

Costs that do not change with the amount of goods or services produced over the short term.

Fixed Assets

Long-term tangible assets held for business use and not expected to be converted into cash in the upcoming fiscal year, such as buildings, machinery, and equipment.

Variable Costs

Costs that vary directly with the level of production or volume of services provided, including materials and labor, contrasting with fixed costs.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent or salaries.