Organizational Buying Behavior Is

question 116

Multiple Choice

Organizational buying behavior is

• A) the actions consumers take in purchasing and using products and services, including the mental and social processes that come before and after the action.
• B) the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.
• C) purchase behavior based upon derived demand.
• D) determining what to purchase and the quantity to purchase based upon the derived supply.
• E) the process that organizations use to purchase the raw materials and tools used in the manufacturing of a product.

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Definitions:

American Federation

An umbrella organization for U.S. unions, representing overall labor interests.

Labor

The effort by individuals to produce goods or provide services in exchange for wages or other forms of compensation.

Black Workers

Individuals of African descent in the labor force, historically facing discrimination and unequal opportunities in various economies.

National Urban League

A nonpartisan civil rights organization in the United States that advocates on behalf of African Americans and against racial discrimination.