Lara Assumed the ________ Role in the Buying Center When

question 93

Multiple Choice

Lara assumed the ________ role in the buying center when she shook the salesperson's hand and said, "Ms. Hron, we would like to accept your bid. I'll expect 48 boxes of ring shank nails to be delivered by November 8, and we will pay the agreed-upon price of $21.74 per box."

• A) gatekeeper
• B) broker
• C) buyer
• D) influencer
• E) user

Comprehend the concept of need recognition and its impact on consumer behavior.

Recognize the significance of perceived value in consumer choice.

Understand the balance of needs and its relevance in target market strategies.

Identify the sets (universal, retrieval, evoked) considered during the consumer decision process.