US-Based Fran Wilson Creative Cosmetics Attributes Its Success in Japan

question 164

Multiple Choice

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.

• A) joint venture
• B) licensing
• C) franchising
• D) indirect export
• E) direct investment

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Definitions:

Hydrogen Bond

A weak attractive force existing between a hydrogen atom with a partial positive charge and an electronegative atom (usually oxygen or nitrogen) with a partial negative charge. Compare with covalent bond and ionic bond.

Van der Waals Interaction

A type of weak interaction between molecules due to transient electric dipole moments, influencing molecular structure and function.

Ionic Bond

A type of chemical bond formed through the electrical force between oppositely charged ions.

Calorie

A unit of energy often used to quantify the amount of energy food provides to the human body.