Cassidy Is Part of the Buying Center for a Large

question 115

Multiple Choice

Cassidy is part of the buying center for a large manufacturer.Her field of expertise is logistics,and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway,a successful trucking firm,regularly buys Cassidy's secretary lunch.The representative does this because she views the secretary as a(n) ________ and wants to be sure that information about her company reaches Cassidy.

• A)gatekeeper
• B)decider
• C)influencer
• D)obstructionist
• E)power broker

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Definitions:

Biological Perspective

An approach in psychology that examines psychological disorders and behaviors from a biological standpoint, considering genetics, brain structures, and neurochemistry.

Humanism

A philosophical and ethical stance that emphasizes the value and autonomy of the individual and prioritizes human welfare.

Cultural Perspective

An approach or viewpoint that considers the influence of culture, including beliefs, values, and practices, on people's behaviors and perceptions.

Personal Growth

The process of improving oneself, including developing talents, enhancing quality of life, and realizing one's potential.