A Brand Marketed Under the Same Name in Multiple Countries

question 204

Multiple Choice

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

• A)transnational brand.
• B)international brand.
• C)multinational brand.
• D)global brand.
• E)meganational brand.

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Definitions:

International Transactions

Financial operations that occur across national borders, involving the exchange of goods, services, or capital between countries.

Intermediary

An entity or person that acts as a mediator or link between parties to facilitate a transaction or agreement.