A Global Brand Is a Brand Marketed Under the Same

question 64

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.However,adaptations of global brands are made

• A)only if required by government regulations in the host market.
• B)only in its initial introduction into a market and only until the brand is recognized.
• C)by domestic competitors causing brand confusion.
• D)only when necessary to better connect the brand to consumers in different markets.
• E)when there is a serious drop in market share.

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Definitions:

Regulate

To control or maintain the rate or speed of a process or function, often ensuring proper function or compliance with standards.

Self-Esteem

An individual's subjective evaluation of their own worth.

Egocentrism

Putting oneself at the center of things such that one is unable to perceive the world from another person’s point of view. Egocentrism is normal in early childhood, but is a matter of choice, and rather intolerable, in adults.

Self-Esteem

An individual's subjective evaluation of their own worth or value, which can influence mental health and behavior.