While Querying the Company's Databases,marketing Researchers for a Convenience Store

question 140

Multiple Choice

While querying the company's databases,marketing researchers for a convenience store chain discovered that when consumers bought a sandwich,many also purchased toothpaste.Researchers used ________ to uncover the statistical link between the two product categories.

• A)linear trend extrapolation
• B)heuristic modeling
• C)data mining
• D)descriptive research
• E)business intelligence

---

Definitions:

Revealed Without Permission

The unauthorized disclosure of confidential or private information.

Innocent Misrepresentation

A false statement made by someone who believed it was true at the time, leading another to enter into a contract.

Common Law

A legal system based on custom, court rulings, and past precedents rather than written laws enacted by a legislature.

Sued for Malpractice

The legal action taken against professionals (e.g., doctors, lawyers) when they are accused of failing to provide the standard level of care, leading to harm or loss.