The Process of Defining a Marketing Problem and Opportunity, Systematically

question 13

Multiple Choice

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as

• A) marketing enquiry.
• B) strategic intelligence.
• C) data mining.
• D) marketing tactics.
• E) marketing research.

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Definitions:

Service of Process

The procedure by which a party to a legal action gives an appropriate notice of initial legal action to another party (such as a defendant), court, or administrative body.

Summons

A legal document issued by a court and addressed to a defendant that notifies him or her of the lawsuit and how and when to respond to the complaint. A summons may be used in both civil and criminal proceedings.

Complaint

A formal written document that begins a civil lawsuit; contains the plaintiff’s list of allegations against the defendant along with the damages the plaintiff seeks.

Defendant

An entity, whether a person, corporation, or institution, facing legal action in a court.