Figure 8-6A -Consider Figure 8-6A Above.Suppose You Are an Owner of a of a Local

question 67

Multiple Choice

Figure 8-6A
-Consider Figure 8-6A above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.Which age group seems to patronize fast-food restaurants the most?

• A)45 and older
• B)once a week or more
• C)25 to 44
• D)once a month or less
• E)under 25

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Definitions:

Public Relations

The professional maintenance of a favorable public image by a company or other organization or a famous person.

Corporate Communications

The practice of managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.

Global Economy

An interconnected marketplace without geographical limits, where goods, services, and labor flow across national borders.

Grunig's Two-Way Symmetrical Model

A public relations model that emphasizes mutual understanding and two-way communication between an organization and its publics.