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Test screenings and tracking studies are examples of market research techniques used in the movie industry to
Visible Disability
A physical or health condition that is clearly apparent or visible to others and may affect an individual's interaction or accessibility in society.
Positivist Social Scientist
A researcher who applies empirical, scientific methods and quantitative analysis to study and understand social phenomena and behaviors.
Labeling Perspective
The theory that society's reaction and labels attached to behaviors or individuals can influence the perception of and contribute to deviant behavior.
Society
A group of individuals living together in a more or less ordered community that shares common customs, laws, and social structures.
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