Obtaining Secondary Data Occurs During Which Step of the Five-Step

question 98

Multiple Choice

Obtaining secondary data occurs during which step of the five-step marketing research approach?

• A)Define the problem.
• B)Develop the research plan.
• C)Collect relevant information.
• D)Develop findings.
• E)Take marketing actions.

---

Definitions:

Process Information

The method by which individuals perceive, analyze, and interpret information from their environment to make decisions or solve problems.

Behaviorism

A theory in psychology that focuses on observable behaviors and disregards mental processes.

Psychoanalysis

Freud’s theory of personality that attributes thoughts and actions to unconscious motives and conflicts. Freud’s therapeutic technique used in treating psychological disorders. Freud believed the patient’s free associations, resistances, dreams, and transferences—and the analyst’s interpretations of them—released previously repressed feelings, allowing the patient to gain self-insight.

Humanistic Psychology

A historically significant perspective that emphasized human growth potential.