Which of the Following Statements Concerning Ethnographic Research Is Most

question 132

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A) Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B) Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C) Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.
• D) Ethnographic research uses trained researchers to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environment."
• E) Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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Definitions:

Business Plan

Written document that provides an orderly statement of a company’s goals, methods, and standards.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual.

Executive Summary

One- to two-page snapshot of what the overall business plan explains in detail.

Business Incubator

Local programs designed to provide low-cost shared business facilities to small start-up ventures.