A Firm Trying to Obtain Data on the Number of Households

question 149

Multiple Choice

A firm trying to obtain data on the number of households that buy a particular product would most likely use which type of marketing research?

• A) descriptive
• B) explanatory
• C) exploratory
• D) causal
• E) concrete

---

Definitions:

Extensor Surfaces

The outer or posterior surfaces of limbs, where the extensor muscles are located, responsible for straightening joints.

Anaphylactic Reaction

A severe, potentially life-threatening allergic response that requires immediate medical intervention.

Epinephrine

A hormone and medication, also known as adrenaline, used to treat allergic reactions, cardiac arrest, and other conditions requiring immediate action.