After Defining the Problem,the Next Step in the Five-Step Marketing

question 201

Multiple Choice

After defining the problem,the next step in the five-step marketing research approach is to

• A)develop the research plan.
• B)evaluate the results.
• C)examine the alternatives.
• D)list the variables.
• E)conduct the experiment.

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Definitions:

Responsibility

The obligation to carry out duties or tasks effectively and being accountable for the outcomes.

Autonomy

The degree of independence and self-determination in people or organizations, often related to decision-making and freedom of action.

On-the-job Training

A hands-on method of teaching the skills, knowledge, and competencies needed for employees to perform a specific job within the workplace.

Mentoring

A relationship in which a more experienced or knowledgeable person helps to guide a less experienced or knowledgeable person.