GI Design Is a Small Studio That Designs and Builds

question 270

Multiple Choice

GI Design is a small studio that designs and builds items such as fountains and tabletops made from copper. To increase sales, Greg, the owner, developed a research plan to determine what landscape architects and interior designers wanted in copper furnishings and appropriate pricing. He had begun to interview representative designers. Greg was engaged in ________, the third step of the five-step marketing research approach.

• A) developing the research plan
• B) solving the problem
• C) developing findings and recommendations
• D) collecting relevant information
• E) taking marketing actions

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