When a Marketing Researcher Uses a Collection of Reports, Customer

question 84

Multiple Choice

When a marketing researcher uses a collection of reports, customer letters, financial statements, and surveys from different departments' archives within her firm to make marketing decisions today, she is using

• A) internal secondary data.
• B) primary data.
• C) external secondary data.
• D) sensitivity analysis.
• E) probability data.

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Definitions:

Independent Contractor

An individual who provides services to a business or organization but is not an employee and does not receive the same benefits or protections.

Salary Range

The spectrum of potential earnings for a job position, indicating the minimum and maximum salary that an employer is willing to pay.

Job Analyst

A professional responsible for studying and collecting information about job responsibilities to define and classify jobs and designate salary scales.

Survey Sampling

The process of selecting a subset of individuals from a population to represent the whole population in a survey study.