When Customers Have Their Groceries Scanned at the Supermarket Checkout

question 222

Multiple Choice

When customers have their groceries scanned at the supermarket checkout counter, data regarding product sales and coupon redemptions are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms such as Procter & Gamble use data collected by IRI to allocate scarce marketing resources. For P&G, such data should be considered

• A) internal secondary data.
• B) primary data.
• C) external secondary data.
• D) sensitivity analysis.
• E) probability data.

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Definitions:

Professional Duties

Obligations that individuals in certain professions must follow based on standards of their profession and ethical guidelines.

Negligence

A lack of the customary caution that a reasonably prudent person would exercise in similar conditions.

Limited Partner

A limited partner is an investor in a partnership who is not involved in the day-to-day management and whose liability is limited to the amount of their investment.

Disclosed

Revealed or made known information, often in the context of legal or business proceedings.