The Purpose of Market Segmentation Is to Respond More Effectively

question 192

Multiple Choice

The purpose of market segmentation is to respond more effectively to the wants of groups of potential buyers in order to

• A)maintain market share.
• B)increase sales and profits.
• C)assume social responsibility.
• D)use the firm's resources most efficiently.
• E)provide the best quality products on the market.

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Definitions:

Car Leasing Company

A business that rents vehicles to customers for a specified period of time, often as an alternative to purchasing.

Marginal Product

The additional output generated by adding one more unit of a specific input, holding all other inputs constant.

Output Units

The quantity of goods or services produced, measured in units, which can refer to individual items, batches, or specific measures of output.