The Data That Are Collected with a "People Meter" and Later

question 71

Multiple Choice

The data that are collected with a "people meter" and later published by Nielsen as national TV ratings are an example of ________ data when gathered.

• A) internal secondary data
• B) interactive industry data
• C) curated promotional data
• D) mechanical observational data
• E) sensitivity data

---

Definitions:

Publicly Praising

The act of expressing approval or admiration for someone or something in a public setting or forum.

Firing

The act of terminating someone's employment due to various reasons such as poor performance, misconduct, or organizational changes.

Indirect Communications

A communication style where messages are conveyed through implication or suggestion rather than direct statements.

Negotiator's Opinions

The personal beliefs or views held by a negotiator that influence their approach and decisions in negotiation.