The Nielsen Television Index Ranking Reports the Rating of Each

question 186

Multiple Choice

The Nielsen Television Index Ranking reports the rating of each TV program.With 118 million TV households in the United States,a single rating point

• A)is not a good measurement of television viewership.
• B)equals one point on a 10-point scale.
• C)has limited impact on advertising rates for marketers.
• D)equals 1 percent,or 1,180,000 TV households.
• E)suggests that a show has very few viewers.

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Definitions:

Cultural Practice

Rituals, traditions, or behaviors that are characteristic of a particular community, society, or ethnic group.

Underdeveloped Abilities

Skills or capabilities that have not yet achieved their full potential or expected level of maturity in an individual.

Distractibility

The extent to which external stimuli or unrelated thoughts can divert an individual's attention from the task at hand.

Executive Functioning

cognitive processes including planning, working memory, attention, problem solving, verbal reasoning, inhibition, mental flexibility, task switching, and initiation and monitoring of actions.