Market Segmentation Involves Aggregating Prospective Buyers into Groups That Have

question 22

Multiple Choice

Market segmentation involves aggregating prospective buyers into groups that have common needs and will

• A) pay attention to marketing messages.
• B) respond similarly to a marketing action.
• C) be responsive to marketing research.
• D) use the same payment methods.
• E) comply with the organization's core values.

---

Definitions:

Native-born Americans

Individuals born in the United States, as opposed to those who have immigrated and obtained citizenship.

Linguistic Relativity Hypothesis

The theory that the structure of a language affects its speakers' worldview or cognition.

Idealized Prototype

An idealized prototype is a cognitive representation of what is considered the most typical and highly valued example of a certain category.

Bottom-up Processing

A cognitive process by which we analyze basic details first before constructing a higher level of perception.