An Advantage of Using a Panel of Consumers for Marketing

question 285

Multiple Choice

An advantage of using a panel of consumers for marketing research is

• A) the discussion leader can help change negative panel responses into positive ones.
• B) the company can find out if consumers change their purchasing behavior over time.
• C) panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.
• D) there will usually be one panel member who dominates the discussion and helps keep the conversation focused.
• E) panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.

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Definitions:

Shelf Life

The length of time for which an item remains usable, fit for consumption, or saleable.

Storage

The act of keeping or placing goods or data in a designated space for future use or retrieval.

Small Business

A business is generally considered small if it is independently owned, operated, and financed; has fewer than 100 employees; and has relatively little impact on its industry.

Purchasing Priority

The practice of prioritizing procurement activities based on factors such as urgency, price, or importance to the business.