Marketing Researchers Must Use the Combination of Data,technology,and Analytics to Convert

question 29

Multiple Choice

Marketing researchers must use the combination of data,technology,and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions.An organization that accomplishes this successfully is often referred to as a(n)

• A)external data source specialist.
• B)results-oriented enterprise.
• C)intelligent enterprise.
• D)internal data source user.
• E)information entrepreneur.

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Definitions:

Dependent Variable

The variable in an experiment that is observed and measured to see how it is influenced by the independent variable.

Correlation Coefficient

A numerical measure that indicates the extent of a linear relationship between two variables, ranging from -1 to 1.

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.

Dependent Variable

In statistical modeling, this is the variable being tested and measured, often considered the outcome variable that researchers are interested in explaining or predicting.