The Final Step in Segmenting and Targeting Markets That Links

question 75

Multiple Choice

The final step in segmenting and targeting markets that links customer needs to marketing actions is to

• A) take marketing actions to reach target markets.
• B) group potential buyers into segments.
• C) select target markets.
• D) group products to be sold into categories.
• E) develop a market-product grid and estimate size of the overall market.

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Definitions:

Compound Interest

A way of calculating interest whereby the charge is based on the initial principal amount as well as on the interest that has accumulated in prior periods of a loan or deposit.

Cash Inflow

Money received by a business, typically from operational, investing, and financing activities.

Net Present Value

The difference between the present value of cash inflows and outflows over a period of time, used to assess the profitability of an investment.

Compound Interest

This refers to the calculation of interest on both the initial amount deposited or borrowed as well as on the interest that has already been accumulated over previous periods.