When a Marketing Manager Is Asking "What If" Questions to Determine

question 142

Multiple Choice

When a marketing manager is asking "what if" questions to determine how hypothetical changes in product or brand drivers can affect sales, she is performing ________ analysis.

• A) a marketing
• B) an environmental
• C) a structured
• D) a query
• E) a sensitivity

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Definitions:

Volkswagen Of America

is the US subsidiary of the Volkswagen Group, a major German automaker, responsible for the sales, marketing, and service of Volkswagen and Audi vehicles in the United States.

Defective

Having a fault or flaw that impairs usability, quality, or safety, often used in the context of products or goods.

Magnuson-Moss Act

A federal law in the United States that was enacted to protect consumers from deceptive warranty practices.

Express Warranty

An explicit guarantee by a seller to a buyer that a product or service meets certain quality and performance standards.