Figure 8-4,Question 6 -What Type of Scale Is the Following? Indicate Your Degree

question 111

Multiple Choice

Figure 8-4,Question 6

-What type of scale is the following? Indicate your degree of agreement with the following statement: "Marketing is an interesting subject" by checking one of the responses.() Strongly Agree () Agree () Disagree () Strongly Disagree

• A)semantic differential scale
• B)dichotomous question
• C)open-ended question
• D)Likert scale
• E)attitudinal question

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Definitions:

December 2007

Marked the beginning of the global financial crisis that led to significant economic downturns worldwide.

Business Fluctuations

The cyclical increases and decreases in economic activity that an economy experiences over time.

Great Depression

A severe worldwide economic depression that took place during the 1930s, starting in the United States, marked by significant declines in industrial production and employment.

More Severe

Used to describe a situation or condition that is significantly worse or more intense than others.