Data Mining Refers to

question 127

Multiple Choice

Data mining refers to

• A) any form of electronically generated market research.
• B) the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
• C) a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.
• D) obtaining information about a competitor and its products for use by one's own firm.
• E) the use of information derived solely from unsolicited sources such as customer complaints or complements.

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Definitions:

Audio Controls

Features and buttons that allow a user to manage the sound output, such as volume and balance, on a device.

File Type

A designation based on the file format that indicates the nature and characteristics of a file, usually determined by its extension.

Compressed File

A file that has been reduced in size through a data compression algorithm, making it easier and faster to transfer or store.

Zip

A file format that compresses multiple files into one for easier storage or transfer, also the action of compressing files into this format.