A Basic Test of the Usefulness of the Market Segmentation

question 113

Multiple Choice

A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

• A) increase sales and profitability.
• B) stand up to legal scrutiny.
• C) be socially responsible.
• D) create sustainable demand.
• E) produce product differentiation.

---

Definitions:

Restructuring Debt

The process of renegotiating the terms of existing loans to improve financial stability.

Composition

The makeup or structure of something, in finance it might refer to the mix of assets in a portfolio or ingredients of a financial product.

Creditors

Entities or individuals to whom money is owed by a person or company.

Absolute Priority Rule

A principle in bankruptcy proceedings that senior creditors are paid before junior creditors and shareholders.