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Figure 8-6B
-Consider Figure 8-6B above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.Based on the results presented,which market segment is least attractive to pursue because they are light users?
Ages
Different stages of life or existence, often categorized by years from birth in living organisms or by periods in history for events.
3-mL Syringe
A medical tool used for injecting or withdrawing fluids, capable of holding up to 3 milliliters of liquid.
Varicella Zoster
A virus responsible for chickenpox in children and shingles in adults.
Chicken Pox
A common childhood viral disease characterized by an itchy, blister-like rash, caused by the varicella-zoster virus.
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