One Objective in the Marketing Research Jeff Gerst, Who Manages

question 272

Multiple Choice

One objective in the marketing research Jeff Gerst, who manages the Carmex social media properties, undertook using Facebook involved

• A) assessing the market for its new hand cream product.
• B) projecting the market size for the Carmex Moisture Plus line of premium lip balms for women.
• C) assessing the market for Carmex products outside the United States in countries where Facebook is active.
• D) evaluating the effectiveness of integrating Carmex Facebook promotions with traditional Carmex promotions.
• E) narrowing the number of flavors going into quantitative testing from three to two.

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