There Are Five Key Steps in Segmenting and Targeting Markets

question 16

Essay

There are five key steps in segmenting and targeting markets, which link market needs of customers to the organization's marketing program. List these five key steps.

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Definitions:

Headwaters

The source of a river or stream, generally found in the high elevation areas from which the river originates.

Mouth

The location where a stream, river, or canyon ends, such as where a river enters the sea.

Cross-sectional Area

The area of an object or space as seen from a cut through the object, typically perpendicular to its longest dimension.

Volume

Volume is a measure of the amount of space that an object or substance occupies, commonly expressed in cubic units.