Product Differentiation Refers to

question 37

Multiple Choice

Product differentiation refers to

• A)a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
• B)the unique combination of product benefits received by targeted buyers.
• C)those characteristics of a product that make it superior to competitive substitutes.
• D)a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.
• E)the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.

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Definitions:

Adult Learners

Individuals beyond the traditional college age who engage in learning activities, often juggling various personal and professional responsibilities.

Robert Gagné's

Pertains to the educational psychologist known for his "Conditions of Learning," a theory that outlines how people learn and acquire skills.

Training Design

The process of creating an instructional blueprint that outlines how a training program will be conducted, including objectives, materials, activities, and assessment methods.

Problem Participant

A person involved in a program or study who exhibits behaviors or characteristics that deviate significantly from the norm, potentially impacting the outcomes or process.