Which of the Following Is Not a Reason to Segment

question 149

Multiple Choice

Which of the following is not a reason to segment a market?

• A) The ability to assign buyers to a segment is simple and cost-effective.
• B) It would cause an increase in market share or profit.
• C) All the buyers in the entire market have similar wants and needs.
• D) There is a potential marketing action to reach it.
• E) There are different wants and needs of buyers in the entire market.

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Definitions:

Parameters

Numerical values that summarize data for the entire population.

Mean

The arithmetic mean is computed by summing all the numbers in a set and then dividing by the total number of entries in that set.

Standard Deviation

A gauge for the level of deviation or dispersion within a group of quantities.