One Marketing Action That Can Be Taken to Sell a Single

question 178

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is to

• A)develop and produce another version of the product.
• B)manufacture products that appeal to different markets.
• C)develop separate promotional campaigns.
• D)purchase another firm that has additional products that would appeal to multiple markets.
• E)issue stock to fund additional research and development for new products.

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Definitions:

Open Economy

An economy that engages in international trade, allowing goods, services, and capital to move freely across its borders.

National Saving

National saving is the sum of private and public savings in an economy, essentially the portion of national income that is not spent on consumption or government expenditure.

Consumption

The use of goods and services by households. It includes spending on durable goods, nondurable goods, and services.

Loanable Funds

The market where savers supply funds for loans to borrowers, often illustrated by the supply and demand for loans.