More Than Half of All U

question 17

Multiple Choice

More than half of all U.S. households are composed of only one or two persons, so Aunt Jemima offers one serving meals, such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using ________ as the basis to segment its market.

• A) usage rates
• B) usage patterns
• C) demographic characteristics
• D) behavior characteristics
• E) psychographic characteristics

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Definitions:

Accommodation

Piagetian concept of adjusting schemes to fit new information and experiences.

Assimilation

Piagetian concept of the incorporation of new information into existing knowledge.

Equilibrium

A state of balance or stability within a system, achieved when opposing forces or influences are equal.

Cognitive Development

The construction of thought processes, including remembering, problem solving, and decision-making, from childhood through adolescence to adulthood.