Nike Employs a ________ Strategy at Its Website,nikeid

question 19

Multiple Choice

Nike employs a ________ strategy at its website,nikeid.com,which allows customers to design a sneaker to their own personal specifications.

• A)product sampling
• B)product clustering
• C)mass customization
• D)usage segmentation
• E)psychographic segmentation

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Definitions:

Government Purchases

Government Purchases are expenditures on goods and services made by the government, which can influence the economy's aggregate demand.

Recessionary Gap

The difference between the actual output in an economy and the potential output it could achieve with full employment.

Foreign Exchange

The conversion or trading of one currency into another currency.

Federal Budget Deficit

The financial shortfall when a government's expenditures exceed its revenues within a given fiscal year.