Marketing Synergies Often Come at the Expense of Product Synergies

question 77

Multiple Choice

Marketing synergies often come at the expense of product synergies because

• A) product synergies are more effective for penetrating a market rather than creating one.
• B) multiple market segments usually require multiple products.
• C) it is easier to change a product than to completely develop a new marketing plan.
• D) a single customer segment will likely require a variety of products, each of which must be designed and manufactured.
• E) no company can afford to do both at the same time.

Develop critical thinking skills to analyze how societal norms influence perceptions of gender and sexuality.

Understand the different theories of motivation and how they relate to pay systems.

Identify and define different types of compensation, including financial and nonfinancial.

Recognize the importance of real wage increases and how they are calculated.

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Definitions:

Clayton Act

A U.S. antitrust law enacted in 1914, aimed at promoting competition and preventing monopolies.

Federal Courts

Courts established by the federal government of the United States, having jurisdiction over matters explicitly outlined in the constitution and federal statutes.

Labor Strikes

Work stoppages initiated by employees to protest against their working conditions, pay, or other employment issues.

Norris-LaGuardia Act

U.S. legislation passed in 1932 that restricts the power of courts to issue injunctions against nonviolent labor disputes.