A Marketing Manager Goes Through Several Steps to Put a Market

question 198

Multiple Choice

A marketing manager goes through several steps to put a market segmentation plan into effect.This includes being able to form market segments and then ________ without encountering excessive costs.

• A)eliminate potential nonbuyers
• B)identify segmentation variables
• C)select the market segments to target
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

Soft Sciences

Fields of study that focus on human behavior and societies, characterized by subjective methodologies, such as psychology and sociology.

True Science

An approach to understanding the natural world through systematic observation, experiment, and evidence, distinguishing it from pseudoscience.

Positive Correlation

A statistical relationship between two variables in which they move in the same direction, meaning as one variable increases, so does the other.

Negative Correlation

A relationship between two variables where one variable increases as the other decreases, and vice versa.