Which of the Following Is a Criterion Used for Selecting

question 138

Multiple Choice

Which of the following is a criterion used for selecting a target market?

• A)similarity of needs of potential buyers within a segment
• B)difference of needs of sellers between segments
• C)feasibility of a marketing action to reach a segment
• D)expected market growth
• E)simplicity and cost of assigning potential buyers to segments

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Definitions:

Alternative Hypothesis

A hypothesis that contradicts the null hypothesis by stating there is a statistically significant effect or relationship between variables.

Null Hypothesis

A default hypothesis that there is no significant difference or effect, used as a starting point for statistical hypothesis testing.

Alternative Hypotheses

A statement that directly contradicts the null hypothesis, suggesting that there is a significant difference or effect.

Population Mean

The average value of all the members of a population.