Development Is the Stage of the New-Product Development Process

question 193

Multiple Choice

Development is the stage of the new-product development process

• A)where initial ideas are generated and discussed.
• B)that turns an idea on paper into a prototype.
• C)where product characteristics and product benefits are selected.
• D)where cross-functional team members and leaders are selected and initial tasks are assigned.
• E)where the first version of a product enters the marketplace.

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Definitions:

Mentally

Pertaining to the mind, or involving cognitive processes such as thinking, reasoning, and remembering.

Empirical Evidence

Information acquired by observation or experimentation that is used to confirm or disprove a hypothesis or theory.

Anecdotes

Short, often amusing or interesting stories about a real incident or person, typically used to illustrate a point.

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud that emphasizes unconscious motives and conflicts.